
Context & Mission
The Rizal Center has long served as a cultural hub for Filipino Americans in Chicago. However, their old website wasn’t keeping up. It felt outdated, hard to navigate, and disconnected from the community it aimed to serve. Our team partnered with the Filipino American Council of Greater Chicago (FACGC) to overhaul the site into a welcoming, accessible, and culturally meaningful digital hub.
Problem
Poor accessibility for older adults and users with limited digital literacy
Outdated content made the site feel static and unreliable
Navigation was confusing, especially on mobile
Community members (especially those living far away) felt disconnected
Our goal: Redesign the website into a true digital extension of the Rizal Center’s community mission, a place that feels useful, useable, and worthy of the vibrant community it represents.
Understanding the Audience
Our audience spanned three generations of Filipino Americans:
Insights & User Research
We used mixed methods to deeply understand the users we would be designing for:
Surveys (n=61)
51% of users were 18–34, 24% were 35–54, and 25% were 55+
76% preferred in-person events, but 69.5% were interested in digital community features
Interviews & Usability Testing (12 interviews, 8 tests)
Device Use by Age
54% use mobile to access the site. Users 55+ mostly use desktop; 26.7% don’t regularly use a computer.Digital Belonging
76.3% prefer in-person events, but 69.5% want an online space, showing strong demand for digital connection.Site Feels Static
Many said the site feels like an archive, not a vibrant community space. They want more dynamic, up-to-date content.Navigation Gaps
Rated 4.46/5 for ease of use, but users struggled to find key features, especially the newsletter sign-up.Senior Accessibility
Seniors had difficulty finding the newsletter and navigating on mobile, highlighting the need for clearer paths and mobile-friendly design.Community = Belonging
Users defined community as shared values and connection. Digital spaces are seen as essential for staying in touch especially when physically far from cultural hubs.
Design Goals
With our user research as our foundation, we came up with the following goals our design needed to deliver:
Ensure at least 80% of participating seniors can confidently navigate the redesigned website during usability testing.
Have over 50% of users report an increased sense of connection to the Rizal Center as a result of the new design.
Deliver a comprehensive final report summarizing our research insights, design decisions, and testing results to support future development efforts by the FACGC team.
Research & Strategy
We used card sorting to re-architect the navigation and uncover mental models across age groups. We learned that while the desire to stay involved was high, key friction points (especially around event access and outdated content) were pushing users away.
We translated our research into clear priorities using an impact vs. effort matrix. This allowed us to identify high-value, quick-win features like:
An events calendar with filtering and pop-up RSVPs
A persistent, well-placed newsletter sign-up
Quick action buttons to reduce friction
A resource spotlight on the homepage
Visual labels to help categorize types of events
Testing Outcomes & Impact
We ran a between-subjects usability test with 40 participants comparing the old vs. new site.
Task times dropped by 77% on mobile and 55% on desktop
Event discovery on mobile was 92% faster
SUS scores rose from 77 to 89 (96th percentile)
Users felt more likely to attend in-person events after using the new version
For many, the redesigned site was the first time they saw their experiences reflected in the interface: clean, welcoming, and easy to use regardless of age or tech confidence.
If I Had More Time…
If we had more time beyond our project timeline, I would have continued work in five key areas:
1. Conducting more inclusive testing
I would have prioritized dedicated sessions with older adults who had limited digital literacy and Tagalog-speaking users to ensure accessibility across language and ability.
2. Refining navigation through A/B testing
Some participants were confused by labels like “Community” and “Contribute.” Testing alternate terms like “Get Involved” or “Support Us” would help improve clarity and engagement.
3. Expanding community-driven features
I would have explored more participatory elements, such as photo galleries, user-submitted stories, or member testimonials to bring more lived experience and community voice onto the site.
4. Deepening accessibility testing
While we used accessible design principles (e.g., contrast, visual hierarchy), I would have conducted formal testing with screen readers, keyboard-only navigation, and high-contrast modes to validate WCAG compliance.
5. Stress-testing the CMS with stakeholders
To support long-term sustainability, I’d pilot the redesigned site on a visual CMS like Webflow or Squarespace, working directly with FACGC staff to ensure they could confidently update content without developer support.